USA Basketball “The Right Way” Play Video
Live Action Production / Editorial
USA Basketball has evolved into an incredible organization, dedicated to teaching players of all skill levels the right way to play the game in a safe, supportive network. Our mission was to get that message out in an authentic way as basketball fever reached its peak, during March Madness. The spot aired during NCAA Tournament games across multiple networks, and is currently airing on TNT/ESPN during their NBA coverage.