Deadliest Sharks Play Video
Live Action Production / Editorial / Design & Animation / Music Supervision
What if the deadliest shark of all time… is a shark you’ve never even heard of? When renowned shark scientist Dr. Michael Domeier posed this question, we decided this was a mystery worth exploring. We teamed up with Discovery Channel and Dr. Domeier for our very first episode of Shark Week, venturing into deep waters to find and film the mysterious oceanic white tip shark.
Our goal was to create a visceral and cinematic underwater adventure worthy of the Shark Week brand, while still integrating a conservation message to bring awareness to the oceanic’s plight. Oceanic white tips were once the most abundant large predators in the open ocean, but overfishing and shark finning has cut their populations by over 90%. We challenged our production team to not only get up close and personal with these massive sharks, but to authentically capture the scientists, spear fisherman, and divers who could help tell their story. In the end, we felt we accomplished our job, putting a unique Radley-spin on Shark Week 2016, and creating a little “Shark and Awe” of our own.