FOX SPORTS 1

Golden Boy Boxing

Boxing is bold, it's in your face, it's flashy, it's sudden.  That's what we wanted to convey promoting Fox Sports 1's first live Golden Boy fight. The event had to FEEL big even though we had limited footage or star power to work with; so, we developed an explosive design aesthetic to drive the spot. The final spot feels like a good old-fashioned slobberknocker, with a dynamic graphics package that would give FS1's Fight Nights a unified brand presence into the future.
Services
Copywriting
Editorial 
Design, Animation
Audio Mix