R1 Goggles

ROKA has been on a mission for two years to rethink goggle design and change the mechanics of sighting. That rethink is called RAPIDSIGHT(tm) technology, a performance innovation that radically opens the forward viewing plane in the head-down swim position. The expanded forward viewing plane offers a distinct competitive advantage for open water swimmers by allowing for target acquisition with less disruption to form and mechanics. This makes it easier for leading athletes to sight buoys and for middle-of-the-pack swimmers to track swimmers in front of them.
Branding Design
Package design
Table top live action production
Editorial, Post
Print design