Maverick X

When ROKA launched in 2013, we embarked on a journey to rebuild the triathlon wetsuit from the ground up to help swimmers unlock their potential by creating the fastest and most comfortable wetsuit available. After relentless development, our pursuit of perfection led to a major breakthrough in 2016 with the release of the Maverick X, the first triathlon wetsuit to feature our paradigm- inverting arms up construction, which offers unparalleled shoulder mobility. By patterning the arms of the wetsuit in a more natural arms up position, we liberated swimmers to move through the water faster with less effort and fatigue.
Live action production
Editorial, Post
Cross Media
We created a library of photography and used graphics across web, print and on-suit graphic.
Branding System
We developed a graphic visual system for the suit and patented technology on the suit.
Design mock-ups were applied to blank suit photography to help visualize the design details.