TOSTITOS & PEPSI

Antonio Brown

Antonio Brown is the most dynamic wide receiver in the NFL, with record-breaking performances on the field and a prolific social media presence off the gridiron. To leverage his NFL superstardom and massive social following, Tostitos + Pepsi wanted to devise a creative way to feature Antonio via branded SnapChat content for the 2017 NFL season. Looking for the perfect partner with an authentic love of sports and snacks, our friends at The Marketing Arm tapped us to execute this social media campaign, from creative collaboration, to shooting our NFL star, to digital design and delivery. In the end, we created the perfect marriage between Antonio Brown, Pepsi and Tostitos on an extremely compressed timeline between initial conversation and final delivery.
Services
Strategy/Writing
Live-Action Production
Editorial
Design/Animation
Deliverables
:90 SnapChat / Digital Spot
:08 SnapChat Tease
:50 Bonus Video for Walmart.com
01. Design
Due to the nature of Snapchat’s fast- paced, crowded platform, we produced branded content that would successfully engage its user base.
02. Live Action Production
Antonio Brown is famous for his end zone dances, so we made sure to create an environment that we knew would get him on his feet. Our goal was to keep Antonio on his toes for 84 seconds - to match his world famous jersey number. The wide array of questions (from his favorite super-power to his favorite snack) brought out Antonio’s infectious charisma. Strategically launched during the first week of the NFL season, the final piece had us all feeling like we were celebrating a touchdown with our best AB-“wiggle”.
03. Animation & Compositing
With two brands sponsoring the campaign, we looked for thoughtful and authentic ways to weave both Tostitos and Pepsi into the spot.