02. Live Action Production
Antonio Brown is famous for his end zone dances, so we made sure to create an environment that we knew would get him on his feet. Our goal was to keep Antonio on his toes for 84 seconds - to match his world famous jersey number. The wide array of questions (from his favorite super-power to his favorite snack) brought out Antonio’s infectious charisma. Strategically launched during the first week of the NFL season, the final piece had us all feeling like we were celebrating a touchdown with our best AB-“wiggle”.