When ROKA launched in 2013, we embarked on a journey to rebuild
the triathlon wetsuit from the ground up to help swimmers unlock
their potential by creating the fastest and most comfortable wetsuit
available. After years of relentless development, our pursuit of
perfection led to a major breakthrough in 2016 with the release of
the Maverick X, the first triathlon wetsuit to feature our paradigm-
inverting arms up construction, which offers unparalleled shoulder
mobility. By patterning the arms of the wetsuit in a more natural
arms up position, we liberated swimmers to move through the water
faster with less effort and fatigue.
Brief Design a branding system for the fastest wetsuit on the planet.
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