ADT
Brand Refresh
An Iconic multi-platform brand
A fresh new look
Services

Graphic Design
Animation
Brand Style Guide Creation
Digital Display Ads
Social Content Tool Kit
Print Design

An Iconic multi-platform brand
An Iconic multi-platform brand
We created a flexible package that would be easy to use and seamlessly integrate across all media, one that would look high-end on television but also stand out in the crowded digital space.
We created a flexible package that would be easy to use and seamlessly integrate across all media, one that would look high-end on television but also stand out in the crowded digital space.
A fresh new look
A fresh new look
Adding subtle depth and dimension to the core logo mark brought simple sophistication while an assortment of tertiary colors give the brand some freedom to play in new visual spaces.
Adding subtle depth and dimension to the core logo mark brought simple sophistication while an assortment of tertiary colors give the brand some freedom to play in new visual spaces.

Sometimes our favorite campaigns come from out of the blue, like the ADT Scott Brothers campaign that we produced with Bear in the Hall. They called us to see if we could help spruce up their on-air graphics package for their Super Bowl :30…and our initial exploration wowed them enough that it turned into a 360-degree brand refresh.


ADT’s wanted a tech-forward approach, with a mission to be the worldwide leader in smart home technology. Bringing in the Scott Brothers brought that millenial demo to the brand, which also on a graphics package that spoke to a younger generation of home owners. Our development included a logo update and used brand elements in fresh ways, introducing complementary colors to their standard blue-and-white, while also making the octagon a versatile element for the brand.


From that initial endpage, we continued to develop elements for every outlet, from a full on-air toolkit  with customizable opens, title cards, transitions and lower thirds, a social and digital toolkit for Facebook and Instagram, to static and HTML5 banner ads, and even live-event graphics for trade shows and on tennis courts at the ADT Champions Classic.  All from one request…and we’re just getting started.


Sometimes our favorite campaigns come from out of the blue, like the ADT Scott Brothers campaign that we produced with Bear in the Hall. They called us to see if we could help spruce up their on-air graphics package for their Super Bowl :30…and our initial exploration wowed them enough that it turned into a 360-degree brand refresh.


ADT’s wanted a tech-forward approach, with a mission to be the worldwide leader in smart home technology. Bringing in the Scott Brothers brought that millenial demo to the brand, which also on a graphics package that spoke to a younger generation of home owners. Our development included a logo update and used brand elements in fresh ways, introducing complementary colors to their standard blue-and-white, while also making the octagon a versatile element for the brand.


From that initial endpage, we continued to develop elements for every outlet, from a full on-air toolkit  with customizable opens, title cards, transitions and lower thirds, a social and digital toolkit for Facebook and Instagram, to static and HTML5 banner ads, and even live-event graphics for trade shows and on tennis courts at the ADT Champions Classic.  All from one request…and we’re just getting started.


Services

Graphic Design
Animation
Brand Style Guide Creation
Digital Display Ads
Social Content Tool Kit
Print Design