Cisco
Rio Summer Olympics

As a major Corporate Social Responsibility initiative and lead sponsor, Cisco's goal was to build an infrastructure that not only connected more people to the Olympic Games than ever before, but also one that would leave behind a better Brazil. Now, Cisco just needed a creative partner to help share their Olympic dreams and called on us to find the perfect solution to tell these unique and inspiring stories. The project turned into an 18-month journey and partnership, representing Radley’s most ambitious brand campaign to date.

We filmed over 30 days in our three trips to Rio (along with a few days in São Paulo). With so many stories to tell, we often deployed four crews throughout the city at a time. We produced 40+ pieces of content to support this Olympic-sized campaign, which were shared on Cisco’s website as well as across their social channels and YouTube. By telling compelling stories about the Games, athletes and locals, we were able to showcase Cisco’s lasting contribution to breathtaking Rio. “Maravilhoso,” if we do say so ourselves.

Services

Live-Action Production
Direction
Editorial & Post
Design & Animation
Music Supervision & Composition
Color Correction
Audio Mix

Live-Action Production
We spent many days filming everyday cariocas (Rio’s locals) as their stories would give us authentic perspectives, contextualizing the importance of Cisco’s long-term commitment to the city.
Design & Animation
When developing the campaign graphics package, we took inspiration from the bold and vibrant people and colors of Rio. The animations were integrated playfully and seamlessly into the edits.
Social Content Creation
We also created daily social media pieces, which we produced on the ground during the games.