Hershey’s Brand Integration

Networks are always faced with the challenge of finding creative ways to integrate their advertisers so that brands are able to benefit from the value of a network's broad reach. At Radley, our team really loves to rise to the challenge when creating a piece that meets the goals of not just one, but two brands.

Thanks to our deep relationship with Discovery Channel, we've been a frequent go-to for the network, creating dozens of awesome ad sales integrations. This Hershey's vignette came to us as a completely open canvas. All we had was the tagline “Hello Happy. Hello Hershey’s” and the request to link Hershey's with the Discovery Channel brand promise. In the end, we produced an engaging vignette that showcases the strengths of two trailblazing brands in one tasty spot!


Creative Development
Design & Animation
Sound Design & Audio Mix

Creative Development
After researching, we learned that Hershey’s was the first chocolate brand taken into orbit, which we felt authentically represented Discovery’s adventurous spirit. We designed a retro look that stylishly evokes the original era of space travel and built the outer space environment in 3D to help tell our lunar story.