Fox Sports
Wilder vs. Fury II
Editorial
Design
Animation
Services
Editorial
Editorial
Working closely with the lads at Fox Sports, we delivered everything from a :30 down to a :05 ID, across various sizes and multiple languages, assembling an energetic hype train that steamrolled the airwaves all the way to the opening bell.
Working closely with the lads at Fox Sports, we delivered everything from a :30 down to a :05 ID, across various sizes and multiple languages, assembling an energetic hype train that steamrolled the airwaves all the way to the opening bell.
Design
Design
To capture the scale of the fight and the indelible personalities of the boxers, we made the graphics big, bold and gritty like a punch in the face.
To capture the scale of the fight and the indelible personalities of the boxers, we made the graphics big, bold and gritty like a punch in the face.
Animation
We also utilized quick cuts and color inversions to keep things as unexpected as a Wilder hook or Fury tongue wag.

Heavyweight boxing is back!  We were so thrilled to promote the biggest big-guy fight in 15+ years, combining multiple exciting storylines into one jaw-dropping spot: a fight for the ages that was guaranteed to make history, one way or the other. Our spot premiered during the College Football National Championship and made several encores during the NFL playoffs and Super Bowl 54. Reaching hundreds of millions of eyeballs, the campaign turned the long-awaited bout into one of the most anticipated rematches in boxing history. Sign us up for Wilder Fury III!


There were lots of storylines surrounding Wilder Fury II. Deontay and Tyson's first match was considered the “fight of the year” in 201, ending in a controversial draw despite Tyson Fury getting floored not once but twice. Two undefeated records would be laid on the line once more in a clash between a pair of larger than life titans that transcend the sport, with press conferences that became the benchmark for smack talk. The stage was set with the glitzy backdrop of the MGM Grand in Vegas. At the end of the day, we created a pulsating spot that sizzled across television, digital, in movie theaters, and even commanded you attention in a sports bar sans audio.

Heavyweight boxing is back!  We were so thrilled to promote the biggest big-guy fight in 15+ years, combining multiple exciting storylines into one jaw-dropping spot: a fight for the ages that was guaranteed to make history, one way or the other. Our spot premiered during the College Football National Championship and made several encores during the NFL playoffs and Super Bowl 54. Reaching hundreds of millions of eyeballs, the campaign turned the long-awaited bout into one of the most anticipated rematches in boxing history. Sign us up for Wilder Fury III!


There were lots of storylines surrounding Wilder Fury II. Deontay and Tyson's first match was considered the “fight of the year” in 201, ending in a controversial draw despite Tyson Fury getting floored not once but twice. Two undefeated records would be laid on the line once more in a clash between a pair of larger than life titans that transcend the sport, with press conferences that became the benchmark for smack talk. The stage was set with the glitzy backdrop of the MGM Grand in Vegas. At the end of the day, we created a pulsating spot that sizzled across television, digital, in movie theaters, and even commanded you attention in a sports bar sans audio.

Services