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Unnatural Selection - Title Design
Design Process & Thinking
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Design Process & Thinking
Design Process & Thinking
Unnatural Selection explores many aspects of humanity’s new found ability to edit the genome of any living organism. The documentary series explores the human side; seeking cures for genetic diseases and viruses, and then dives into our potential to manipulate Mother Nature, by eliminating rats or sterilizing virus carrying mosquitos. In this main title sequence, we attempt to encapsulate the science, the art and subversive culture of this emerging technology. The world of biotech itself was our main inspiration for the titles. We referenced everything from vintage 1960’s educational films to nanotech. Typography layout was borrowed from the ultra-efficient graphic language of pharmaceuticals and laboratory labeling. All living things are comprised of code. We use this code to texture and to define volume and shape. The color palette is hyper rich, bold and diverse with the vibrance referencing an electron microscope image.
Unnatural Selection explores many aspects of humanity’s new found ability to edit the genome of any living organism. The documentary series explores the human side; seeking cures for genetic diseases and viruses, and then dives into our potential to manipulate Mother Nature, by eliminating rats or sterilizing virus carrying mosquitos. In this main title sequence, we attempt to encapsulate the science, the art and subversive culture of this emerging technology. The world of biotech itself was our main inspiration for the titles. We referenced everything from vintage 1960’s educational films to nanotech. Typography layout was borrowed from the ultra-efficient graphic language of pharmaceuticals and laboratory labeling. All living things are comprised of code. We use this code to texture and to define volume and shape. The color palette is hyper rich, bold and diverse with the vibrance referencing an electron microscope image.

Unnatural Selection explores many aspects of humanity’s new found ability to edit the genome of any living organism. The documentary series explores the human side; seeking cures for genetic diseases and viruses, and then dives into our potential to manipulate Mother Nature, by eliminating rats or sterilizing virus carrying mosquitos. The main title sequence attempts to encapsulate the science, the art and subversive culture of this emerging technology.


The design for the titles was inspired by the world of science itself. We referenced everything from vintage 1960’s educational films to nanotech. We also borrowed from the ultra-efficient graphic language of pharmaceuticals and laboratory labeling. All living things are comprised of genetic code. We used this code, represented as typography, to texture and to define volume and shape. The color palette is hyper rich with the vibrance and detail of an electron microscope image.

Unnatural Selection explores many aspects of humanity’s new found ability to edit the genome of any living organism. The documentary series explores the human side; seeking cures for genetic diseases and viruses, and then dives into our potential to manipulate Mother Nature, by eliminating rats or sterilizing virus carrying mosquitos. The main title sequence attempts to encapsulate the science, the art and subversive culture of this emerging technology.


The design for the titles was inspired by the world of science itself. We referenced everything from vintage 1960’s educational films to nanotech. We also borrowed from the ultra-efficient graphic language of pharmaceuticals and laboratory labeling. All living things are comprised of genetic code. We used this code, represented as typography, to texture and to define volume and shape. The color palette is hyper rich with the vibrance and detail of an electron microscope image.

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