NFL
NFL 2020 Anthem
Strategy, Copywriting, Editorial
Social + Digital
Design + Animation
Services
Strategy, Copywriting, Editorial
Strategy, Copywriting, Editorial
We anchored the campaign with a simple, bold headline: HERE FOR FOOTBALL. It spoke directly to us; jumping from the “here for that” lingo that’s prevalent on social media, we channeled that energy into everything about the game, and NFL Network’s comprehensive coverage of it. High energy music, bold typography, and the passion of the network’s arsenal of talent combine to celebrate everything about the game and why we love it.
We anchored the campaign with a simple, bold headline: HERE FOR FOOTBALL. It spoke directly to us; jumping from the “here for that” lingo that’s prevalent on social media, we channeled that energy into everything about the game, and NFL Network’s comprehensive coverage of it. High energy music, bold typography, and the passion of the network’s arsenal of talent combine to celebrate everything about the game and why we love it.
Social + Digital
Social + Digital
The HERE FOR FOOTBALL was the foundation of everything we produced, from the :60 Anthem all the way down to the :06 social edits, and throughout the animated + static digital banner ads. It continued throughout the season, into the playoffs and to the Super Bowl.
The HERE FOR FOOTBALL was the foundation of everything we produced, from the :60 Anthem all the way down to the :06 social edits, and throughout the animated + static digital banner ads. It continued throughout the season, into the playoffs and to the Super Bowl.
Design + Animation
Design + Animation
Deconstructed icons of the NFL’s historic shield logo gave a bold graphics package an “insider” nod, yet still inviting to the casual fan.
Deconstructed icons of the NFL’s historic shield logo gave a bold graphics package an “insider” nod, yet still inviting to the casual fan.
In the News
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A 2020 NFL season unlike any other: for the first time in our lives, the games themselves were not even guaranteed. Working on the 2020 campaign with NFL Network, we quickly realized that our appreciation and excitement for the game itself had to be front and center.


A 2020 NFL season unlike any other: for the first time in our lives, the games themselves were not even guaranteed. Working on the 2020 campaign with NFL Network, we quickly realized that our appreciation and excitement for the game itself had to be front and center.


Services