The Birth of a Brand

ROKA began as an untitled late night project in an Austin, TX garage with two former elite athletes cutting up Japanese neoprene to design the world’s fastest wetsuit. After many long days, caffeine-fueled nights and much trial and error, let’s just say they nailed it.

Now that the two creators had the perfect wetsuit, they needed a partner to help build this high-performance product’s public image from scratch. Their passion and vision were infectious. We jumped into the deep end, and an everlasting collaboration was born. Our goal was to create a brand that would inspire and disrupt the endurance sports world, take demand from zero to one, one to one million, and beyond.

Over the past five years, our creative teams have worked hand-in-hand with ROKA. We have provided a full suite of content, design and advertising services, ranging from building the brand identity, to developing a multi-platform marketing strategy and producing content to live across all digital mediums. We have played an instrumental role in bringing ROKA to market from day one, propelling a single niche product into one of the world’s leading technical  apparel and performance optics brands.

Today, ROKA has evolved into the top global wetsuit brand and the most innovative new eyewear brand on the planet. Eighteen ROKA athletes competed in the Rio Olympics, bringing home multiple gold medals. We are proud to say that Radley has grown with ROKA from its very first sale to its global reach today. Our work for ROKA has been recognized with Clio Sports and Communication Arts awards.


logo and visual identity
product graphics and visual design
new product launch strategy
full-service content production
television advertising and media
digital display
social and native advertising
print advertising
go-to market strategy
catalog development
live event and experiential design
website design
social media management and production
direct email marketing design and communications