GEKO is a core, patented technology produced by the leading performance brand, ROKA. Inspired by the soft but amazingly sticky feet of the Gecko, the specialized GEKO fit and retention system features proprietary plastic nose and temple pads that are hydrophilic (moisture absorbing), chemical resistant, and supports multi-directional traction with comfort. Basically, no matter your level of activity or how intensely you work out, these glasses are designed to stay put.
We positioned the design as “evolved over a billion years” because, let’s face it, nothing is more impressive than Mother Nature; we also opted to film actual geckos to capture the amazing details of their claws that inspired the eyewear. We then took the footage and integrated graphics and effects to create a fast moving, dynamic piece that highlights the unique technology. The video has garnered over a half-million YouTube views to date.
Design & Animation
Editorial & Post