California Coastal Commission
Trip of a Lifetime
Creative Development
Animation
Services

Concept & Script
Character Design
Illustration
Hand-drawn Cel Animation
Animation
3D

Creative Development
With a simple mandate to create content that would link both the cause and Whale Tail license plate, we produced the CCC’s first-ever animated short and brought a fresh approach to the campaign.
Animation
We combined 2d and 3d animation techniques to create more vibrant and dynamic landscapes and characters in the story.

The California Coastal Commission (CCC) is a non-profit that supports education programs, clean up efforts and restoration projects to protect our state’s magnificent ocean and coastline. The Whale Tail license plate, sponsored by the CCC, gives drivers a way to contribute to the preservation of priceless resources of California’s coast and ocean. To help raise awareness, the CCC came to us to create a campaign that would engage audiences and encourage them to purchase a license plate to help conserve our ocean and coastlines. Excited to bring our creativity and passion to this worthy cause, we opted to produce a unique spot, radically different from previous CCC campaigns. We created a fully-animated 30-second spot requiring story development, multiple forms of animation and custom character creation. The result? A story-driven, animated piece about a young girl on a road trip with her family along the coast sure to capture the hearts and minds of audiences.

Services

Concept & Script
Character Design
Illustration
Hand-drawn Cel Animation
Animation
3D